We are passionate about wellness, fitness, and lifestyle. We love to disrupt the market.

We spend our days monitoring the fitness and wellness industry, pioneering the wellness space, spreading the Row House gospel (as Founders always do!), considering our EVF Performance expansion options, talking with others about what it takes to thrive as busy entrepreneurs and parentsworking with other niche companies looking to scale in an advising or consulting capacity.

 
 

Row House

Debra and Eric are the founders of Row House; which now has over 300 franchised studios in the pipeline across the US. Row House was created as a disruptor to the fitness scene, it was time for an additional cardio option to be added to the offerings out there, to help the 80% of the population that wasn’t exercising. With a special knack for seeing the unmotivated consumer but an understanding of what it takes to keep the most athletic challenges, Eric and Debra set out to build a brand and pioneer this space with the first studio opening in 2014. Through operational diligence, they self funded 3 locations with Debra operating as a Founding CEO, until a successful partnership in December 2017 to bring the concept to scale. Hear the Row House story, here.

EVF Performance

EVF Performance is about strength and conditioning. The signature EVF 360 program was created to provide a training program for individuals to do in motivational groups regardless of level. This is a stand-alone program and a hallmark of the EVF community, offered alongside CrossFit programming. 

IMG_9637.jpg

Consulting

Eric and Debra began their businesses together from scratch. Without past experience running brick and mortar studios, they figured out what they needed to build two successful brands — while bootstrapping their projects and raising a young family. Debra also has years of business development experience in the tourism/hospitality and publishing industries and has worked in consulting for a variety of businesses and brands helping to expend brand awareness and profitability cross departmentally. Eric knows product inside and out and has consulted on many projects and businesses to help create authentic and sustainable product offerings in fitness, wellness, and sport.