Fitizens Holdings
Fitizens Holdings
Health, Wellness, & Fitness Advisory Services
 
Debra Strougo CMO, Fractional CMO

Your Co-Pilot

When we work together, you will have the benefit of getting HIGH value from someone who has seen it, done it, and grown it, but at a commitment level that works for your early-stage business.

We will work together in a little (or BIG) way at a budget that works for your business and at an engagement level that complements your team. I love the wellness and lifestyle category. I bring my experience touching customers in brick and mortar to all my projects; especially the digital ones!Mostly, I like to get involved and stay involved. I end up as an advisor or investor. I don’t just come in and work for a couple of weeks and leave.

I’ve played Founder Co_Pilot, Interim CMO, Fractional CMO, CMO whisperer, category disruptor, business development maven, sales fixer, funnel optimizer, fundraiser, and more! I can be strategic and coach up your team, or I can role up my sleeves and get it done! Most of all, I like to be collaborative and to help you MOVE THE NEEDLE.

Let’s get started >>

Let's Work Together

Every engagement needs customization, but typically they fall into these categories below.

Which OPTioN RESONATES MOST FOR YOU?

 

Mostly for Start-ups/ Early Stage

Option 1: Get on track!

Setting up a business from the beginning? What is your brand? How will you market? Who is your customer? What’s your value proposition? Who are the right hires? Is your category clear, or will you have to educate on it? Let’s get all the basics down for optimal success right from the beginning!

Option 2: Grow it right. 

So you’ve been at it for a little bit. You know who your target client is. You’ve had some marketing success. You are starting to make money! It’s time to make sure you are set up for long term success. Leaving money on the table is lost opportunity, and leaking people out of your marketing funnel is good for no one! Plus, as you add people to your team, you want to make sure they truly understand your mission,vision, and culture so they can take the reigns and go with it! Let’s take a look at what you have, and what you need and grow this baby!

Operational Businesses Needing a Tune-Up

Option 3: Supercharge a piece of it all 

Maybe you have a great team, but a hole in one place. For example, is the newsletter strategy working? Are you making money off your emails? Are people opening them? Is the content good? Does the template make sense for a lower level person to fill in smartly in line with your founding vision? Or, maybe it’s a different piece? How is your grass roots marketing? What are you tracking? Why is no one motivated to hand out brochures!? Or, PR? You don’t want to hire a fancy PR firm at this stage, you just want to get it done! Let’s supercharge

Option 4: Turn it around

Something isn’t working, and you aren’t sure why! Let’s dig in and see where the problem really is, and then: LET’S FIX IT! Sometimes it seems like it is one thing, but it’s really another. Whatever it is, lets get to the bottom of it - and turn it around!

Growth Time!

Option 5: Ready, Set, Announce!

Got it all suited up? Ready, let’s go.  A strong marketing funnel, a killer team!  If you have a great story, a solid brand, and everything ready to go, we can help you get yourself on the map! We have the contacts galore to do your market entry! From digital ads and emails to press and podcasts to speaking engagements to more traditional marketing…This will be curated based on your business, your team, your core-competency, and most of all YOUR opportunity! Let’s Seize the day!

Option 6: Connect, Connect, Connect

This one is super simple. Need some new accounts or opportunities? We do business development really well. We will take an audit of what you are doing in your business development pursuits and we will help brainstorm new channels, categories, partners. We will make sure we have the right materials available to pitch, and then we will GO!

"Debra is a strategic and compelling health and fitness exec who is extremely well connected to the key movers/shakers of the industry. She brings energy and high-value to the initiatives she undertakes. Extremely collaborative and always a pleasure to work with …

⏤ Peter Barbaresi

Ways We Can Work Together

Fractional Co-Pilot role offers you high level strategy and decades of experience based on your needs and budget and typically break into one of the following categories:

Mix & MAtch from these Ways of Working together

 

Fractional Co-Pilot (ongoing):

Set amount of time per week, consistent, 3 month minimum. Usually focused on revenue generating marketing initiatives to achieve more market share and growth.

2-Day Workshop:

Intensive 2-Day Workshop to tune-up your business; often focused on brand and revenue growth. This will include a pre-workshop audit where we will explore where you need to focus to achieve success. Deliverables will include updated brand documentation and suggested next steps for execution towards growth.

Great solution for Founders looking to get to the next level!

Project-Based:

Pool of hours we work against to get a project to completion

Take The First Step

Book a complimentary 30 min call by filling out the form below.

 

"Debra is in the zone and knows how to create media attention and consumer buzz. Debra can deliver "hits" and create that buzz we all so need. Results are always delivered."

⏤ MITCHELL DRIMMER