Fitness Creates Opportunity

We are a husband and wife team. We met teaching on the NYC fitness scene. Eric, a health and fitness guru. Debra, a business development professional by day and fitness instructor by night. Following our passion for fitness, we grew two brands with our own pennies and a lot of blood, sweat and tears — creating security for our family of 5 and jobs that we love, marrying fitness and business in a highly-emerging industry.

We founded EVF Performance in 2012; a NYC strength and conditioning studio brand that brings together a community that believes in being stronger together. We founded Row House in 2014; a disruptor in the boutique fitness industry establishing a new form of cardio and strength training, targeted to the 80% of the market that doesn’t have a viable fitness offering.  After proving our concept in the NYC market, we partnered with Xponential Fitness to take Row House around the globe through franchising. Today, there are close to 100 Row House studios open across the nation; fighting to persevere through the 2020 pandemic by “Pulling Together” with their local communities.

Given the ongoing NYC fitness closures, we have had the opportunity to get involved in some new future looking projects while we fight for our current ones to prevail. We bond together around the notion that fitness creates opportunity and that when you connect with your community, feel good about yourself, and show up every day no matter what; the rest will fall into place.

We’ve had quite the journey: From late-night talks after the kids went to bed and ideas jotted down on the backs of envelopes, to spotting our growing brands across New York and expansion nationwide and beyond. At the end of the day it’s not only about the passion; its also about the experience, the networking, the feedback, and the trial and error.

While Linked In is the best way to stay in touch with Debra and with Eric, you are also welcome to click the link to Contact Us below.