Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there plan was quickly successful achieving almost 100 Row House studios in operation in 6 years and 300 studios committed to.
Read MoreDebra and Eric share their story and express the importance and secrets of partnership and working together. We also discover the battles they had and the different routes they considered taking for their business. This couple expresses how they overcame situations, fought to stick with their original intention, created partnerships, articulated patience, and handled all situations critically, which ultimately lead them to success. Debra and Eric share with us some core competencies that are of much value for everyone currently in or considering the franchise industry as a business opportunity.
Read MoreFITT Insider talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique fitness concept, and why Row House stands out in a crowded studio landscape.
Read MoreWhen Eric Frohlich thinks of teamwork, he can't help but think of boats. In this Inc.com interview, he's finally revealing the top teamwork insights he's learned on the water.
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