Mission

Our Mission is to support businesses that help grow more Fit Citizens. Finding the proper wellness prescription is a challenge for a large part of our population. This is evident by the fact that 80% of our population doesn’t even attend a gym. Our mission is to build brands and businesses that help more people live a fit life. We love helping to lift a brand’s value proposition. We love to connect the dots and match wellness businesses to consumers - we do this by knowing customer needs - and by having decades of experience in brand building and marketing and communications. We also garner deep industry connections and insights which we leverage to create winning businesses to business introductions. All projects we get involved in have an authentic pursuit of building more Fit Citizens.

“We relentlessly pursue the task of bringing great fitness to more people”

— Debra Strougo and Eric Von Frohlich, US CHAMBER OF COMMERCE

Philosophy

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