• Teamwork Makes the Dreamwork

We go further than we would alone, and no great project is done in isolation. This is core to our philosophy and is how we have built our brands and pick our projects. We love to work with great teams that understand that rising tides lift all boats. This is true not only in business, but in life - and is something that we also often speak to large groups about.

• Having a “GSD” and “MSH” Mindset

Entrepreneurs are motivated and energized by their passion. Not everyone has a “GSD” or a “MSH” mindset. This means being resourceful, making decisions, and going the extra mile - even when you don’t have all the answers. We recognize that the only bad decision is the one you don’t make. We like to move with “deliberate haste” and conquer the path.

• Live the life you love + Find the Work You love

Having a great life isn’t luck. It takes hard work to create. Distractions and pressures come at you from all angles, and identifying what your goal and purpose is helps navigate the journey and manifest the destiny. We believe that everyone can live the life they love. We also believe that everyone can find the work they love.

This is also often referred to as Finding Your WHY. It starts with identifying what motivates and inspires you - and keeps you from looking at the clock. It also means that you take the time to uncover the reality of the hard work that will come with ANYTHING you do. When you anticipate the hard times will come, you are more prepared for when they do.

• Know what you are solving for

Great teams and projects solve pain points and needs. When developing brands and marketing communications strategies, always know what you are solving for. Align all teams in this direction - and you will win.

Problem-solving is also much easier when you know what you are solving for. When different people are solving for different things, the topics just get confused! Setting an understanding on what we are solving for from the beginning is a key to how we approach all things.

• When you are given a stage take it - You never know who is in the room

This goes back to our fitness instructing days. At the gym, everyone is democratized - you never know who is in the room. When you are given a stage, take it. When you do PR, be prepared about what you want to say. Know your positioning and proactively handle situations so that you can get the most out of them for your business and/or yourself.