Glofox: Building Row House Into A Successful Boutique Fitness Franchise

 

Listen to this Podcast to learn:

  • The challenges and successes starting out

  • How they built the brand from a few locations into a booming franchise

  • Scaling as part of Xponential Fitness

  • Decision making: taking your best resources from one location to another or starting a new team

  • Knowing your users and finding the right modality

  • Creating a safe place for constructive feed back

  • Managements core values must align with brand values

  • What the future looks like for the company and the industry as a whole

 

This week we talk to Debra Strougo and Eric Von Frohlich, the founders of Row House, an Xponential brand and boutique fitness franchise that offers a low-impact, cardio enhancing, full-body strength workout for all fitness levels.

In this episode Debra and Eric tell us about the challenges and successes starting out, how they built the brand from a few locations into a franchise and what the future looks like for the company and the industry as a whole.

To to get involved with the Gyms Coalition that Debra mentions in the episode check out this link here: https://gymscoalition.org/get-involved

Connect with Debra here: https://www.linkedin.com/in/debrastrougo/

Connect with Eric here: https://www.linkedin.com/in/eric-von-frohlich-7a93b525/

This episode of The Fitness Founders Podcast can be found on Spotify, Apple Podcasts, and anywhere you get your podcasts.