From startup to 250 locations - Beginning with the end in mind

Focusing on feedback and being resourceful

How to think about your business as well as your brand

How Debra and Eric pioneered the indoor rowing space - creating Row House into a national brand (with nearly 100 open locations opened and 200 more committed to across the country)⠀⠀⠀⠀⠀⠀⠀⠀

Why they chose the franchise model as their growth strategy

The importance of a strong value proposition for quick growth

The importance of understanding your consumer

Disrupting the market through education and entertainment

The benefits of bootstrapping as you develop your concept

Sharing valuable core competencies for everyone already in or considering the franchise industry as a business opportunity

Situations to overcome and fighting to stick to original intention

Discover if you have what it takes for franchising

The story behind creating an inclusive brand designed to go global

Accomplishing big things without sacrificing family, values, or core beliefs

Secrets to running a business with your partner and leveraging each other’s strengths

What it takes to succeed in the fitness industry

Debra’s experience building and scaling a boutique concept

Why Row House stands out in a crowded studio landscape

How they built the brand from a few locations into a franchise

Scaling as part of Xponential Fitness

What the future looks like for the company and the industry as a whole

Pointers on growing your brand

Why consistency matters - and how to achieve it through all stakeholders

How to replicate community across urban and non-urban markets

Going from vision through to execution

Approach to running, operating and scaling a business

Delivering on consistency and client expectations