LIFEBLOOD: Being resourceful with Debra Strougo - money alignment Academy

  • From startup to 250 locations - Beginning with the end in mind

  • Focusing on feedback and being resourceful

  • How to think about your business as well as your brand

 
 

The Business Side of Fitness: Debra Strougo - Row House

  • How Debra and Eric pioneered the indoor rowing space - creating Row House into a national brand (with nearly 100 open locations opened and 200 more committed to across the country)⠀⠀⠀⠀⠀⠀⠀⠀

  • Why they chose the franchise model as their growth strategy

  • The importance of a strong value proposition for quick growth

 
 

The Business of Wellness: with Debra Strougo Frohlich

  • The importance of understanding your consumer

  • Disrupting the market through education and entertainment

  • The benefits of bootstrapping as you develop your concept

 
 

Franchise Secrets: Starting, growing and scaling a franchise from scratch

  • Sharing valuable core competencies for everyone already in or considering the franchise industry as a business opportunity

  • Situations to overcome and fighting to stick to original intention

  • Discover if you have what it takes for franchising

Escape Your Limits: Building a Global Boutique Fitness Brand

  • The story behind creating an inclusive brand designed to go global

  • Accomplishing big things without sacrificing family, values, or core beliefs

  • Secrets to running a business with your partner and leveraging each other’s strengths

 
 

Fitt Insider: with Debra Strougo Frohlich

  • What it takes to succeed in the fitness industry

  • Debra’s experience building and scaling a boutique concept

  • Why Row House stands out in a crowded studio landscape

 
 

Glofox: Building Row House into a successful boutique fitness franchise

  • How they built the brand from a few locations into a franchise

  • Scaling as part of Xponential Fitness

  • What the future looks like for the company and the industry as a whole

 
 

THE Fitness Business Podcast: Building your brand through community

  • Pointers on growing your brand

  • Why consistency matters - and how to achieve it through all stakeholders

  • How to replicate community across urban and non-urban markets

 
 

The Midlife Male Podcast with Eric Von Frohlich

  • Going from vision through to execution

  • Approach to running, operating and scaling a business

  • Delivering on consistency and client expectations