POWERHOUSE BRANDS: Brand Values Exercise

Your name:                                    Business name:

IDENTIFY YOUR BRAND VALUES

Do you have brand values? If so, please write them on the bottom of the last sheet. If not, here is an exercise to help you come up with them!

• Step 1: Underline 20 Brand Values That Resonate From The List Below. 

• Step 2: From That List, Narrow The 20 To Five.  Circle those!

• Step 3: Let's Discuss Them And/Or Ask Key Stakeholders In Your Brand To Ask Stakeholders To Do The Same, And Let's Have A Healthy Conversation About It. 

• Final Step: Massage Them And Secure The Fewest Amount Of Brand Values That Says It All! 

• Would you like to consider others that aren’t listed here? Write them below… Anything can be a brand value! Also, please remember that your personal brand values and your business brand values can be two different things!

      MY BRAND VALUES