Eric Von Frohlich
Eric is a seasoned fitness pioneer, National Brand Founder, and national spokesman in the fields of health, exercise, and wellness. He is an expert on trends and techniques in fitness and wellness, as well as on what it takes to create a strong community. He owns and operates five NYC studios with his wife and business partner, while keeping his finger on the pulse of all things fitness, sport, and wellness to continue to help people. Eric’s empathy is a trait that stands out to all that meet him.
Fitness & Wellness
Eric has a passion for helping others live a better life. He speaks firsthand on his athletic pursuits, how he trains, and how he motivates others. He always has his finger on the pulse of the industry and guides his training with the idea that everyone starts somewhere, action dispels fear and fitness creates opportunity.
Creating community
Be it his Practice class, the first SAQ class at Equinox; RoadFit, the first outdoor bootcamp in NYC; Row House, the pioneer Boutique Rowing Studio; or EVF Performance, one of the first CrossFit boxes in NYC, Eric has cultivated strong fitness communities through his vision. Many key industry players have been influenced by his work over the years.
Featured press
Eric chats with Inc.com on building and leading a successful team. Read the article.
Debra Strougo (Frohlich)
Debra left a life behind the desk to bridge her business acumen with her passion for fitness. She teamed up with her husband, Eric, and started to build the dream. Together, they balance their work and family — and have found a way to do the work they love and bring their vision for fitness communities far and wide. Debra is the Founder of Row House and EVF Performance. She owns and operates 5 NYC studios with her husband and business partner, Eric. Debra is a Goldman Sachs 10KSB scholar; in 2016 Row House was chosen as a company likely to have exponential growth. Today that dream has been realized and she is eager to build more.
Entrepreneurship
Debra has extensive corporate and start-up experience, as well as the sales and marketing expertise necessary to build successful businesses. She is a graduate of the Goldman Sachs 10KSB program and has consulted for numerous national fitness brands. Watching Row House scale to 100+ studios has been very enriching from a personal and professional standpoint.
Balancing family & work
With three children at three different stages of life, two brands, five studios, and other projects on the way, Debra enjoys sharing how she balances it all. She speaks on making your passion your profession and how to blend a successful business and life.
Featured press
Debra talks with FITT INSIDER on her career path. Listen Here.
Debra sits down with Wellness Leaders Collective Founder Julian A. Barnes. Listen here.
Debra talks all things motherhood and growth with Beyond Mom. Read the interview here.